The new B2B marketer: Balancing the art of storytelling with the science of data
The rules of B2B marketing are being rewritten. What does it take to lead in a world driven by data, skills transformation and real business outcomes?
The new CMO: from brand storyteller to growth orchestrator
When AI enters a conversation, the assumption is that marketing will suddenly deliver “quicker, better, and faster”. The reality is far more complex, and our role at BCX is to bridge the gap.
Unlocking customer value through strategic collaboration
In South Africa’s evolving digital economy, no single technology business can deliver complete value on its own. Progress depends on collaboration between OEMs and distributors.
Elevating customer experience with truly South African service
BCX is proving that innovation is powered by people. Learn how we transformed service desk agents into AI innovators.
Client experience, success and satisfaction: the difference between each, and why it matters
Client experience, success and satisfaction are closely related, but distinct. Knowing the difference helps organisations deliver greater value.
Balancing act: Harmonising humans and automation
As organisations navigate the complexities of a digital landscape, HR professionals are at the forefront of technological change, balancing advancements with the essential human element.